The more com­mu­ni­ca­ble peo­ple are, the more easily they change man­ners, because each of them is more of a spec­ta­cle for ano­ther ; the sin­gu­la­ri­ties of indi­vi­duals are more visi­ble. The cli­mate that makes a nation com­mu­ni­ca­ble also makes it like change ; and what makes a nation like change also makes it deve­lop its taste.

The com­pany of women spoils morals and deve­lops taste ; the desire to please more than others esta­bli­shes orna­men­ta­tion, and the desire to please more than one­self ins­ti­tu­tes fashions. Fashions are an impor­tant object : by dint of making one’s mind fri­vo­lous, one cons­tantly increa­ses the bran­ches of its inte­rac­tion.1

The Fable of the Bees.